Male Female
Yes No
10 - 15 16 - 20 21 - 25 26 - 30 More than 30 mpg Don’t know
1 - Not Important 2 3 4 5 - Very important Performance Interior space Fuel economy Exterior design
Very Informed Somewhat Informed Not very Informed This is the first I've heard of the term
Yes, definitely buy one Strongly consider buying Might consider buying Would not consider
They seem too expensive Would lose key features-power, safety, etc. Need a bigger vehicle for my lifestyle Simply don't know enough about them Need more confidence about the technology Hybrids are not available in the models I like
A significant tax credit of $1500 or more Confidence that it will perform comparably to gas Special privileges (Carpool lane access, special parking) Could still get the model (styling and features) I want in a hybrid
Price: I would be willing to pay $1000 to $2000 more Price: I would be willing to pay $2000 or more Would accept lower horsepower, acceleration, etc. Would accept a different sized or styled vehicle Would not accept any of the above
Website that provides information about all makes Magazines or newspapers Information or brochures published by the manufacturer of the vehicle An automotive dealer Friends, family, etc..
Yes, strongly Maybe, but not really No, but people should think about fuel economy in relation to the national interest No, strongly